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Media communication

Television is the mainstay of NORPROTEX's external communications, particularly for its LONGBOARD brand. NORPROTEX works regularly with various media agencies to create its ad spots.

Babygro

Media plan « Les Maternelles »
(France 5) march 2008

Longboard

Media plan "Les Experts"
(TF1) 2010

Ruckfield

Media plan « Rencontres à XV »
(France 2) january to june 2010

On-pack and point of sale communication

Leveraging brand name visibility with point of sale communication is a key ingredient for NORPROTEX. For the 6 million items marketed every year, the company's marketing team places special importance on "on-pack" communication (brand labels and packaging) and product display. To boost brand awareness, NORPROTEX sets up shelf displays with impact, a major thrust for transforming the purchasing act into purchasing pleasure.